22 Nice La-Z-Boy Declare Lengthy Stay The Lazy With New Platform

On Nationwide Lazy Day (August tenth), American furnishings model La-Z-Boy launched its ‘Lengthy Stay The Lazy’ advertising and marketing platform with a nationwide advert marketing campaign. Reclaiming laziness and empowering shoppers to take a break, Lengthy Stay The Lazy focuses on the transformational energy of consolation.

Lengthy Stay the Lazy

The nationwide marketing campaign started with a 30-second brief movie titled ‘We The Lazy’, highlighting shoppers resting on La-Z-Boy furnishings. “We’re standing up for our proper to be lazy… by sitting down and reclining again.” the skills say firmly of their comfy seats. 

Showcasing numerous characters in a state of leisure, the video takes viewers by way of on a regular basis situations the place relaxation – or laziness – is crucial. Like full-time staff and fogeys who select to recline till additional discover, and adults who will gladly delay chores till the subsequent day. 

https://www.youtube.com/watch?v=R5GG-XoWfz8

The model’s Vice President and Chief Advertising Officer, Christy Hoskins, shared, “Our ‘Lengthy Stay the Lazy’ platform displays the fact that everybody often wants the time and house to energy down, kick up their toes, and make consolation their high precedence.” Therefore, as the corporate evolves, so do its designs to supply absolute consolation for shoppers who deserve their lazy moments.

Moreover, the platform encompasses a trendy model identification and parts that replicate the model’s iconic furnishings. Furthermore, to underline the model’s dedication to laziness, bodily activations for Lengthy Stay the Lazy will comply with digital, social, nationwide, and regional promoting.

La-Z-Boy Introduces The AI-Powered Decliner

Driving residence the message of staying comfy and lazy, La-Z-Boy has additionally revealed its AI-powered The Decliner. The recliner prototype, modelled after La-Z-Boy, makes use of synthetic intelligence to generate an excuse to cancel an invitation.

In its promotional video, a girl stress-free on her La-Z-Boy receives textual content messages from her pal for an evening out. Dressed cosily and with a heat beverage, she pulls the deal with on the La-Z-Boy, which robotically generates an excuse. 

Though the excuse makes little sense (“Sorry, I can’t. I’m serving to the neighbour search for their runaway llama”), it does the deed of declining an invitation. With only a pull of a deal with, shoppers can take pleasure in extra me-time and fewer we-time. 

Encouraging revolutionary consolation in on a regular basis lives, La-Z-Boy will seem in cell video games, music streaming websites, and even sports activities networks. In accordance with Hoskins, this connects and completely enhances the moments of laziness the model hopes to empower.

Lengthy Stay the Lazy was developed by RPA, an promoting and advertising and marketing company based mostly in Santa Monica. Then again, client activation and new model parts for The Decliner had been created by Colle McVoy, Exponent, and 10 Thousand Design.