22 superb Barcode Proclaims Victor Wembanyama As Newest Model Associate

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2022 Nice Barcode Proclaims Victor Wembanyama As Newest Model Associate


Picture Supply: Barcode

Plant-based health beverage, Barcode, has introduced the newest face of its model – basketball star Victor Wembanyama. That is the athlete’s first non-shoe endorsement deal, and he comes on board Barcode as its latest investor.

Wembanyama, nicknamed Wemby, has made waves within the business as a generational expertise. The French athlete was raised by his mom, an expert basketball participant, and father, a triple jumper. A few of his accolades embrace silver medals as a part of the French Nationwide U-16 Workforce within the European Championship.

Becoming a member of Barcode, the younger athlete shall be a part of the model’s philanthropic initiatives and take part in product analysis and improvement. He may even characterize the model throughout varied promoting platforms, from digital to in-store and Out Of Residence (OOH). 

Wembanyama mentioned, “The partnership with Barcode permits me not solely to be a spokesmodel, however a job mannequin. I wish to be elite, on and off the court docket, and wish my physique to be the healthiest it has ever been. That’s why I selected Barcode over the rest.”

The Los Angeles-headquartered sports activities drink model was established by Mubarak “Bar” Malik – a former member of the New York Knicks and Los Angeles Lakers Director of Efficiency – and NBA Champion Kyle Kuzma. 

Kuzma, a fellow NBA participant like Wembanyama, welcomed him warmly to the model with a collection of social media posts on Twitter. 

Barcode is the first-ever plant-based sports activities drink product of all-natural substances. Specifically developed for athletes, the beverage offers fast hydration, elevated immunity, and naturally flavourful tastes. The corporate boasts a powerful lineup of traders like Carmelo Anthony, Gervonta Davis, Chelsea Grey, and extra.


11 superb Barcode Proclaims Victor Wembanyama As Newest Model Associate

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