2022 Nice Barcode Proclaims Victor Wembanyama As Newest Model Associate
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Plant-based health beverage, Barcode, has introduced the newest face of its model – basketball star Victor Wembanyama. That is the athlete’s first non-shoe endorsement deal, and he comes on board Barcode as its latest investor.
Wembanyama, nicknamed Wemby, has made waves within the business as a generational expertise. The French athlete was raised by his mom, an expert basketball participant, and father, a triple jumper. A few of his accolades embrace silver medals as a part of the French Nationwide U-16 Workforce within the European Championship.
Becoming a member of Barcode, the younger athlete shall be a part of the model’s philanthropic initiatives and take part in product analysis and improvement. He may even characterize the model throughout varied promoting platforms, from digital to in-store and Out Of Residence (OOH).
Wembanyama mentioned, “The partnership with Barcode permits me not solely to be a spokesmodel, however a job mannequin. I wish to be elite, on and off the court docket, and wish my physique to be the healthiest it has ever been. That’s why I selected Barcode over the rest.”
The Los Angeles-headquartered sports activities drink model was established by Mubarak “Bar” Malik – a former member of the New York Knicks and Los Angeles Lakers Director of Efficiency – and NBA Champion Kyle Kuzma.
Kuzma, a fellow NBA participant like Wembanyama, welcomed him warmly to the model with a collection of social media posts on Twitter.
As Co-founder of Barcode wish to welcome my little BIG brother @vicw_32 as the brand new face of the model! let’s get it!!! pic.twitter.com/0dWlkz56hw
— kuz (@kylekuzma) July 13, 2023
Barcode is the first-ever plant-based sports activities drink product of all-natural substances. Specifically developed for athletes, the beverage offers fast hydration, elevated immunity, and naturally flavourful tastes. The corporate boasts a powerful lineup of traders like Carmelo Anthony, Gervonta Davis, Chelsea Grey, and extra.
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11 superb Barcode Proclaims Victor Wembanyama As Newest Model Associate