HomeBranding22 superb Barcode Proclaims Victor Wembanyama As Newest Model Associate
22 superb Barcode Proclaims Victor Wembanyama As Newest Model Associate
July 19, 2023
2022 Nice Barcode Proclaims Victor Wembanyama As Newest Model Associate
Plant-based health beverage, Barcode, has introduced the newest face of its model – basketball star Victor Wembanyama. That is the athlete’s first non-shoe endorsement deal, and he comes on board Barcode as its latest investor.
Wembanyama, nicknamed Wemby, has made waves within the business as a generational expertise. The French athlete was raised by his mom, an expert basketball participant, and father, a triple jumper. A few of his accolades embrace silver medals as a part of the French Nationwide U-16 Workforce within the European Championship.
Becoming a member of Barcode, the younger athlete shall be a part of the model’s philanthropic initiatives and take part in product analysis and improvement. He may even characterize the model throughout varied promoting platforms, from digital to in-store and Out Of Residence (OOH).
Wembanyama mentioned, “The partnership with Barcode permits me not solely to be a spokesmodel, however a job mannequin. I wish to be elite, on and off the court docket, and wish my physique to be the healthiest it has ever been. That’s why I selected Barcode over the rest.”
The Los Angeles-headquartered sports activities drink model was established by Mubarak “Bar” Malik – a former member of the New York Knicks and Los Angeles Lakers Director of Efficiency – and NBA Champion Kyle Kuzma.
Kuzma, a fellow NBA participant like Wembanyama, welcomed him warmly to the model with a collection of social media posts on Twitter.
Barcode is the first-ever plant-based sports activities drink product of all-natural substances. Specifically developed for athletes, the beverage offers fast hydration, elevated immunity, and naturally flavourful tastes. The corporate boasts a powerful lineup of traders like Carmelo Anthony, Gervonta Davis, Chelsea Grey, and extra.
11 superb Barcode Proclaims Victor Wembanyama As Newest Model Associate