22 superior What’s Large at Max Mara’s tenth Anniversary of Teddy Bear Coat

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11 superior What’s Large at Max Mara’s tenth Anniversary of Teddy Bear Coat


Teddy bear Coat
Picture Supply: Max Mara

The most important hit of all time, Max Mara’s iconic Teddy Bear Coat is popping ten this yr. On this event, Harrods, a London division retailer, unveils a pop-up house to mark the tenth anniversary of one of many trend’s most beloved icons.

Additional, this Gigantic International Style Journey will keep energetic till November 14, 2023. 

Since its introduction in 2013, Max Mara’s Teddy Bear Coat has been on everybody’s wishlist at any time when winter comes knocking. From its camel hair texture and a singular mix of glamour to its cocoon-cut cover-up, Max Mara has at all times created a singular fake fur delicately embellished on a silk base. 

Due to this fact, this Italian model unveils a “Teddy Ten” pop-up in Harrods, to have fun folks’s love for a decade. This especially-curated place provides totally different interactive options for guests. Located on the bottom flooring, this new house brings video games and picture alternatives for Max Mara’s followers. 

Alongside the provision of trend gadgets, guests can entertain themselves by way of the “Teddy Bear experiential pathway.” There, ‘reminiscence video games’ and ‘Fortress photobooth’ await you to make it a outstanding tour. Additionally, folks can get 4 Teddy Ten photographs via e-mail. 

Teddy Bear Coat
Picture Supply Max Mara

How’s the Pop-up Design for Max Mara’s Teddy Bear Coat Celebration?

As an “expression of playful glamour,” this Teddy Bear Coat comforts you in a comfy and wintry ambiance. Therefore, to painting this essence, Max Mara integrates camel color furnishings and material at Harrods. 

With its transformation into a fascinating fortress, the brand new pop-up house simulates Teddy Bear’s kingdom. Right here, a 1.6m tall Teddy welcomes you with open arms, spreading and receiving love. For positive, as a customer, you’ll be overwhelmed to see this majestic Teddy fortress, gigantic teddy, glowing ornaments, and the traditional Teddy Bear Icon Coat. 

A Distinctive Vary of Merchandise

What else? With this a number of sequence of celebrations, Max Mara unveils a child’s assortment of its “Teddy Bear Icon Coat.” It’s the primary time this Italian model has launched the fluffiest assortment for 5-12-year-olds. 

In one other providing of special-edition merchandise, prospects can get rhinestone-adorned white and camel Teddy Bear Icon coats. Consider it or not, you’ll be able to upscale your assortment with Max Mara’s fluffy TeddyTen equipment, together with mittens, earmuffs, and velvety hats with teddy bear ears. For this, you’ll be able to go to Harrods’ fourth flooring. 

Even coats in numerous shade variants, together with child pink, sage inexperienced, and lilac, are additionally out there in chosen shops. Additionally, there’s a cloth replace in pink and deep brown Teddy Bear coat, delivering newness and luxury for upcoming winters. 

Furthermore, this unique Teddy Bear assortment additionally options irresistible mother-daughter outfits. Not too long ago, Max Mara has featured American mannequin ‘Arizona Muse’ and her daughter to advertise this new assortment. 

Teddy Bear Coat
American mannequin Arizona Muse and her daughter<br >Picture Supply Max Mara
Teddy Bear Coat
American mannequin Arizona Muse and her daughter Picture Supply Max Mara

Whereas giving a heat embrace with their cocoon-shaped look, these Teddy Bear coats have grow to be an emblem of consolation and timeless trend. Therefore, go to Max Mara’s retailer or its web site to get these iconic coats and equipment. 


22 superior What’s Large at Max Mara’s tenth Anniversary of Teddy Bear Coat

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