2022 superior Mastering Model Implementation – Podcast

On this episode of the Model Gravity Present, we delve into the world of name implementation with the seasoned professional, Darren Horwitz. With a exceptional observe file of aiding over 100 corporations of their transformative journeys, Darren shares his wealth of expertise and insights. Collectively, we discover the often-misunderstood panorama of name implementation, separating myths from realities, and shedding mild on the important pillars that underpin a profitable model change.

From sustaining model consistency over time to deciphering the nuances between a model refresh and a whole rebrand, this episode provides a complete information to these embarking on the model implementation journey. Whether or not you’re a model strategist in search of to evolve on this dynamic discipline or a corporation contemplating a model change, Darren Horwitz’s insights are certain to encourage and information you in your pursuit of name excellence.

We discuss:

[0:00] Intro

[01:38] Darren’s company work

[02:46] Myths and realities of name implementation

[05:41] Pillars of name implementation

[12:20] Psychology of change in model implementation

[16:05] Why tales matter in transformations

[18:53] Sustaining model consistency over time

[22:55] Refresh vs. rebrand

[26:14] Evolving journey of a model strategist

[31:59] The place to seek out Darren

[32:44] What your first rebrand step must be

Join with Darren right here:

Join with Kaye right here: